Luckily the guy who had Goodreads.com with an s sold it to me otherwise Im not sure if it would have taken off like it did. Some authors dont get into it but go look at Paul Coelho whos a bestselling, international bestselling author and that guy in on Goodreads every day. [Andrew Laughs] And I took a few CS classes two CS classes at standford. Otis Chandler is the co-founder and CEO of Goodreads.com. "[34], In January 2016, Amazon announced that it would shut down Shelfari in favor of Goodreads, effective March 16, 2016. Andrew: Thats kind of interesting that the next big trend to come out I wonder if instead of trying to copy the big company, we can niche it out and focus on a specific area that we might have a morea bigger chance of succeeding. Like about 10% of our users went kind of nuts and would add everything theyve ever read. X. . Announced Date Sep 22, 2017. Users can sign up and register books to generate library catalogs and reading lists. So if an author wants to think of himself as an entrepreneur and get a following before he gets published, how do they do it? And two, I think Ive always kinda had the idea that I would start a company some day. [73] A form of extortion scam known as "review bombing", in which trolls post numerous 1-star ratings and poor reviews on an author's new book from different sock-puppet accounts to make the book look bad (sometimes demanding money or that the author quit Goodreads usage to stop the bad reviews from coming in), has also been widely reported as a growing form of bullying on Goodreads, targeting both traditional and self-published authors. Andrew: And hes a huge author with a huge following and a great track record and hes still out there hustling, selling, connecting, building his audience every day. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. And six months later I had a beta and then two months after that I had a design and I launched it. The site provides default bookshelvesread, currently-reading, to-readand the opportunity to create customized shelves to categorize a user's books. [6] This funding lasted Goodreads until 2009, when Goodreads received two million dollars from True Ventures. Just making sure you think of all the factors I think is how youve got to do it. The book misses some opportunities to delve deeper into . No car is worth that money but I guess it is rich mans way to fill a void in their life. Or the most hardcore booklovers. The reason I wrote groups, and the reason groups are really, really good on Goodreads is we use them everyday, but we dont use them as a book discussion club, we use them as a feedback forum. And our difference is clearly that, because we know what books people like, we target on book genres not on keywords. Andrew: What about the business behind it, or how do you, alright so I can understand its fun, but if theres not as much substance to it wheres the money coming from is I guess what Im asking. Did you code it all up yourself in the beginning? But I was really excited to learn this hot new language called Ruby on Rails. On this Wikipedia the language links are at the top of the page across from the article title. "My mom taught me to read with flashcards when I was 2," Chandler says. So if you took a 40 question test about your personality wed give you one page about what it meant for free and then wed give you 15 pages about deep psychological analysis coming from our PhD psychologist about what exactly it means for your personality and how you can improve your life, and we would actually sale those for between $4.99 to $9.99 depending on the test so there was a little bit of direct consumer revenue there. (from Wikipedia) .more Combine Editions Otis Chandler's books But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. So what we had is we animated on this fun, plus serious model and I think at the end we had maybe 600 fun tests and maybe 150 serious tests, and the serious tests we eventually figured out we could sell a result to these. Hes talking to fans and hes got big followings on all those services. I was talking to Lea, why cant I think of her last name, the founder of Pounce, who told me it that it just feels like a superpower, you dont rely on anyone else you can just build it yourself, from start to finish. [2], Goodreads was founded in December 2006 and launched in January 2007 by Otis Chandler and Elizabeth Khuri Chandler. If they were Jewish, they would go to JDate. Or do what Ning did and allow people to create small niches. They can go to Goodreads.com, they can add you over there right? So you test this test versus that test, or this flow versus that flow or whatever it is. was an HBS guy Harvard Business School guy and he got inspired when he watched his classmates take the [?] I love that, I love the clever thinking, the clever business thinking, behind Goodreads. Amazon & Goodreads; Education. We built a photo-sharing site right on the heels of Flickr. Interviewee: Right, so Tickle was one of those companies that had the perfect combination of advertising revenue and subscription revenue. And plus its more fun for me because I get to discover books, etc. And not work. In December 2020, Goodreads deactivated API keys more than 30 days old and said it would no longer be issuing new API keys. All of which were successful. If they were Jewish, they would go to JDate. Were you also building or creating little businesses as a kid? And these guys just picked us up like crazy because it was essentially what they wanted to do only better. Regarding the 2013 Amazon acquisition of Goodreads, The New York Times said that: "Goodreads was a rival to Amazon as a place for discovering books" and that this deal "consolidates Amazon's power to determine which authors get exposure for their work". Additional support from Jeff Rogers, J.C. Howard, Julia Carney, Elaine Coates, Farrah Safari, Liz Metzger, Harrison Vijay Tsui and Katherine Sypher, and Margaret Cirino. I learned C, so I had a little bit of exposure to it, but not a lot. Because one thing we noticed early on was that wed be browsing around and some guys profile would say Hey, Im so-and-so the author of this and wed be like Whoa, theres really cool authors hanging on our site. So now you have the opportunity to become a better writer by putting yourself out there more and more often and seeing what people like and dont like. "Reading may be a solitary activity, but what you're reading and what you think of what you're reading are . Ning has built like what? And in early January I finally switched the name from the z to the s so we looked a little more official and worked out a lot of the initial bugs. [56][57][58], In January 2012, Goodreads switched from using Amazon's public Product Advertising API for book metadata (such as title, author, and number of pages) to book wholesaler Ingram. Alright, how many members do you have now? And I did major in mechanical engineering and I liked it a lot. I had never read Pride and Prejudice. One of the sites we built, that photo-sharing site I mentioned, was called ringo.com. Interviewee: Its a very smart point, because if something is boring, if you sign up for a service and theres nothing for you to do until someone signs up, youre just going to leave, right? Otis Chandler is the most interesting person in the book, a driven, hollow man. Then I read your review of it and you said, This guy can write. Youre a great reviewer by the way. It's been a labor of love. [63] After Amazon's acquisition of Goodreads, this policy was modified to include deletion of any review containing "an ad hominem attack or an off-topic comment". Some authors have suggested that Goodreads take a stricter approach to public review postings in the same manner that Amazon has done in the past, such as requiring a telephone number, a verified account by email address, and a real name before any account-holder can post public ratings or reviews. Interviewee: I mean thats the challenge. Thats actually one thing publishers look for in an author, is do they have a way to market it? Whereas mechanical engineering you werent going to be able to do as much on your own. How much of that is coming from you? [16], Before gaining much traction, Otis and Elizabeth Chandler grew the platform through their friends of friends where it reached 800 users. They were too serious. Interviewee: Tickle had a very open policy. Is the audio coming in? Thanks Otis. [38], Goodreads users can read or listen to a preview of a book on the website using Kindle Cloud Reader and Audible. That gave his business enough traction to raise money from investors and grow it to over 2.6 million members. Do you have some advice that you can give to other scrappy entrepreneurs who say, I like the way Otis did it, he didnt go out and look for funding first, he built his product first, I want to duplicate that approach.. So then they started going to these niche sites. If I know what my friend is reading, or has read, that gives me a basis for conversation around that. Find out Otis Chandlernet worth 2020, salary 2020 detail bellow. Maybe we can afford a down payment on a house, in East Bay. You know they had all different types and this thing went viral and this was right before I joined. Chandler family $4.2B 2015 America's Richest Families Net Worth as of 7/1/15 About Chandler family Some 200 heirs with at least 20 different surnames are benefiting from clerk Harry. In relation to Gone Girl by Gillian Flynn and The Night Circus by Erin Morgenstern, 58% of surveyed readers said they . Number of Investments 2. [40] Goodreads organizes offline opportunities as well, such as in-person book exchanges and "literary pub crawls". You can spend hours on there. But yeah, if you show them: Here are five friends you compared with you on the last test, invite them to compare with you on this test, and therere one, two, three, four, five and theres a button: thats a lot more better. So they finally got an idea that went big, it was just because it was something that was fun. One thing I will be continuing is my podcast Books of Your Life with Elizabeth 1 reply 1 retweet 10 likes If youve got a guy on your side that can build youre farther ahead, and luckily I was that for yourself, but every time Im at a Mixergy event and I meet some guy whos like Ive got this great idea, but I need a good engineer and some money, what do you suggest I do? Not Mixergy. Otis Chandler has made 2 investments. Interviewee: I got a nice check which allowed mebasically allowed me to take six months off of my job and build Goodreads. Interviewee: Right, thats actually a big focus of ours right now, and has been for the last two years, I think. [74], In early 2021, Amazon removed all new and used copies of William Luther Pierce's white supremacist novel The Turner Diaries from sales on its platform and subsidiary platforms, citing concerns with the QAnon movement as the cause. Because, for one, the publishing industry is declining, so theyre not going to help you. Hundreds of dollars? I probably said I wanted to be a mechanical engineer and build cars someday. [53], User data becomes proprietary to Goodreads[54] though available via an application programming interface, or API,[55] unlike similar projects like The Open Library which publish the catalog and user edits as open data. I say Okay theres a lot of users here that are really, really wanting this or that, and then I can prioritize what were going to build. Andrew: Why did you decide to start your own company instead of going and looking for another great company to work in? They wanted more of a community. Andrew: Alright, but, so you were taking things apart even as a kid. I actually found a dating site once for people who golf. He is a software engineer at heart and loves tinkering on the site to make it the best product possible. I dont think it worked. Then we were one of the first companies to actually get beyond the type in your friends email addresses, or copy, paste the message to your friend and email it to them and actually do the address book importer, which is pretty prevalent now in a standard of any social network now, but back then we were one of the first people to do that and that was obviously a good way of reaching a lot of people. And it actually launched under Goodreadz.com with a z. Which means a lot of things, but most people get a lot of value out of, from keeping track of what theyve read. So we both launched it, blasted out an email to all of our friends and we got it up toI dont know, I think after a month, from December to January, we got it up to about 800 people with our friends and friends of friends, just kind of organically grown. They wanted more of a community. Monster Worldwide, the leading purveyor of online jobs, purchased the company in 2004. [41], The website facilitates reader interactions with authors through the interviews, giveaways, authors' blogs, and profile information. Reply Quote. At Goodreads every day were trying different things, seeing what works better, getting rid of the thing that didnt work, trying the thing that did work. Interviewee: Probably not. I had never read all these classics that I knew were really good. And I see Dave Yank, whos watching the slide has got a question. It depends on, again, on the book. But yes, I have seen the bloggers, I have seen the podcasters built up a big enough audience to then parley that into book sales. The collection of former Los Angeles Times publisher Otis Chandler evolved over the years along with the interests of the man, from classics and motorcycles to muscle cars and racing Porsches. Andrew: I see. Which were very passionate about. So it turns out what had been going on, people who had this desire to share their thoughts about books, they had all been using blogs. You had match.com, you had americansingles.com, and eHarmony, and those are great. It's no surprise that Elizabeth Khuri Chandler MA '03, co-founder of Goodreads, was always an avid reader. I also think he has an assistant who helps him organize it all and maybe even sometimes post it all. So I wanted to provide that experience around reading. Andrew: We might need to start something like that. Mark (unclear) was here, and I asked him if hed recommend business school to other people and he said No, theres so many better ways to waste your money than that. But if the authors not into it, its not going to work. You know for us we had a problem where Goodreads was about cataloging your books so you come in and youd add a bunch of books and youd say what you thought of them, and maybe youd go kind of nuts. Ten years after Goodreads was founded by Otis Chandler and his wife, Elizabeth Khuri Chandler, and four years after its acquisition by Amazon, the online social reading . Thats the hard part of being down here in Buenos Aires. How can they get their books out there? It was all about learning how you build the product. If youre an entrepreneur, developer, or even into a Sci-Fi it seems like Otiss picks are the ones to go to, so thats one way. Dave, Im going to ask your question in a little bit when we get deeper into Goodreads, but if anyone else has questions like Dave does, just punch them into twitter with the word mixergy and Ill see them. Did you have shares of Tickle.com? Interviewee: Tickle was a personality testing company among other things. Yea, that was what got me into the web. So, you can kind of think of it as a virtual bookshelf. So you can kind of think of it as a book discovery tool, a book communication tool, and really our mission is really just to get people excited about reading. Its kind of like what Tickle provided, you kind of get to look back at yourself and think like, man what was I like in junior high, what did I read? And what I noticed about dating was that you had big generic social networks. Critics of Goodreads have considered this decision to be a form of censorship. The website's offices are located in San Francisco. [31], Noting that some authors had been "too aggressive in their self-promotion" (as Goodreads admitted in an email) and that some readers had responded with aggression,[32] in September 2013, Goodreads announced it would delete, without warning, reviews that threatened authors or mentioned authors' behavior. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. The site has since grown to nearly 5 million members who have added over 150 million books, completely by word of mouth. Interviewee: I couldnt do this without plugging the fact that we just launched book swap. [66], Critics of the Goodreads platform feel that Goodreads' dominant position, coupled with limited development by Amazon, has prevented better tools emerging for personalized book recommendations. The other person who gets me a lot of books, I guess over time, Kareem Mayan, a friend of mine has recommended a bunch of interesting books. Thank you everyone. Was it just watch me and youll learn, or was it more formal than that? You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at hibt@npr.org. I was running a dating website [before Goodreads]. [39] Goodreads also offers quizzes and trivia, quotations, book lists, and free giveaways. Interviewee: I cant answer that as well because I cant take credit for doing that part. Andrew: You also said that you want to make it so that they feel a need constantly, maybe not constantly, but frequently to keep bringing their friends in. If a user has written a work, the work can be linked on the author's profile page, which also includes an author's blog. Ask the Internet", "Goodreads Raises Angel Round To Help You Find That Perfect Book", "Goodreads' Otis Chandler reviews growth", "Amazon Acquires Social Reading Site Goodreads, Which Gives The Company A Social Advantage Over Apple", "Goodreads: number of registered members 2019", "How A Quiet Developer Built Goodreads.com Into Book Community Of 2.6+ Million Members - with Otis Chandler", "Goodreads Co-Founder Builds a Literary Community", "Goodreads.com Is Growing as a Popular Book Site", "Millions of People Reading Alone, Together: The Rise of Goodreads", "What Goodreads will do with its new millions", "Goodreads Buys Recommendation Service Discovereads", "For ebook devotees, reading is a whole new experience", "These are Top 25 Book Reviewers on Goodreads", "Goodreads CEO Otis Chandler on the Future of Discoverability and Social Reading", "Amazon purchase of Goodreads stuns book industry", "Is Goodreads' new policy really censorship? My mom knew to give me a broken VCR rather than throw it out. But most of them are guys who published a book or self-published a book and theyre trying to figure out How am I going to market my book to people? And this is the biggest problem that authors are facing right now. Andrew: Yeah. For a lot of people, this is when things started to go downhill, and it's hard to argue against that. Hes on twitter every day. I should say that. Yeah, you guys do. You know, theres still challenges. Some users worried that their reading records would be lost, but Goodreads had a number of plans in place to ease the transition and ensure that no data was lost, even for titles that might be in danger of deletion because they were available only through Amazon, such as Kindle editions and self-published works on Amazon. Is it going to increase our user retention? Several members of the Goodreads team are single and dating in . If the product is going to be viral it has to be more useful if there are friends then if there are not. Goodreads members can apply to become volunteer librarians after they have 50 books on their profile. The easier you make things for users, the better; so if you tell them: Youve got to do a bunch of work to find your friends and send these test results to you, theyre not going to do as much. How do you know what to pick? Answer (1 of 7): Goodreads has a Facebook app, widgets for blogs and websites and an option to post reviews on Twitter--but Chandler says the best marketing strategy is still word of mouth. Andrew: You know where they grow those kinds of engineers/entrepreneurs is Hacker News. So we allowed the authors to kind of take over their author profile. LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . And then I think in mid-January Mashable picked us up. Please enter your email address to continue, Create products people want (By building in increments), LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. [71] Having false or invalid quotes removed can be a difficult process; problematically the quotes can be picked up by third-party websites like Pinterest and Instagram in the meantime, spreading invalid quotes attributed to the author even further, as Goodreads quotes bring a high amount of web traffic. Thank you everyone for watching, Im looking forward to your comments and Im looking forward to talking to, actually Im looking forward to your comments lets leave it there. In 2007, Otis Chandler developed a social network for bookworms because, rather than relying on media reviews and bestseller lists, he wanted to get reading recommendations from friends. Interviewee: Well, I mean if youre going to walk into a VC or an angel with just an idea on paper youre not going to get as far as if you walk in and say, Ive got a product, its already up, its working and its got traction. Youre in a better bargaining position. Andrew: How much are the business side of things? Interviewee: Yeah, I think so. Youre not going to just be able to make some lame website and I have people spread it, it has to be pretty compelling content. And I think a lot of companies dont realize that when you look at all the dumb domains out there. How can they get people to read them? So am I coming up with these ideas, kind of, but really its our users who are coming up with it and saying Gee it would be really great if you did this, and I go Yeah, youre right, so its not that hard actually, you just have to listen. And that was a big realization, you know, if a company sells really only the executives and the founders are gonna make life-changing money. Users can add each other as "Friends", enabling them to share reviews, posts, book recommendations, and messages. But it got me to learn HTML and SQL which were important, cause it got me into the web. [36], On the Goodreads website, users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books. Fortunately the book straightens out into a well-researched and well-written history of LA, the LAT and the Chandler/Otis families. To get me to take the mindset of yeah okay, I can take a year off and not go on salary and build something for my living room, that was essentially life-changing. Otis Chandler was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. Its cataloguing your books. Komunitas Goodreads sebenarnya adalah komunitas baca internasional yang digagas Otis Chandler pada tahun 2006. Thank you Otis. You have no friends who are discussing this right now, add some friends. And its become more on the author to market themselves. Did you design it yourself? Interviewee: No I didnt have to do that. Donta lot of authors I think get depressed because their publisher tells them to go do signings around the nation and so they go to some Barnes & Noble store in Ohio somewhere and ten people show up to sign a book and they just get, Oh man, what am I doing in Ohio with ten people? Thats not going to move the needle anymore. Hes on Facebook every day. Thats actually a big asset which is kind of sad because it means that first time writer whos got an amazing idea or an amazing story to tell is not going to get the same chance that, you know, I dont know, Sarah Palin is going to get. He essentially mentored me into becoming more than an engineer, becoming a product manager, and by the end of Tickle, I was not just a coder, I was managing a team of ten people including marketing, design, business development and engineering, and et cetera. Last week, O'Reilly GM and publisher Joe Wikert reviewed Goodreads' CEO Otis Chandler's TOC session, in which Chandler presented the results of a recent Goodreads readers survey.One of the interesting pieces from the survey covered the effectiveness of Goodreads reviews. He said, Ill teach you everything in two days. Whered you come up with the idea? [7] On March 28, 2013, Amazon announced its acquisition of Goodreads,[8] and by July 23, 2013, Goodreads announced their user base had grown to 20 million members. Maybe after six years of an intense startup I was burned out. I actually found a dating site once for people who golf. So this is fun, youre like wow, Ive got three friends and I can see their results I want to see the rest of my friends results let me go send them an email. Amazon bought Goodreads for $150 million in 2013, though founders Otis and Elizabeth stayed on for a few more years. Once a week, someone would stand up from one department (unclear) or somebody else would kind of give an inside into the business. Andrew: Before we get started, I want to introduce you to Haystack. Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. But, it turns out I graduated in 2000 and there was this whole dot com bubble going on. And Im no author. Along with a passion for building websites, hes also a voracious reader. Mechanical engineer and build cars someday organizes offline opportunities as well, as... Goodreads for $ 150 million books, etc are discussing this right now, add friends! 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